The Brief: Come up with a marketing stunt that promotes the comeback of the OASIS brothers (band)

 

The Solution:

Who made the rule that KitKat was best broken in halves? To show how two people (Liam and Noel Gallagher) who are famously known to fall out are better as one, I created a tongue-in-cheek campaign that makes a comparison to how KitKat can be better eaten as one against popular opinion. 

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Submitted for: Young Glory 2019/2020 Round 7 (Won the Bronze Award in Student Category for Round 7)

Year: 2019

My Role: Creative, Copywriter