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The Brief: Reduce food wastage for the demographic of "younger people"

The Solution:

Global warming, staggering landfills and greenhouse gases. We've all heard about the effects of extreme food wastage a million times before but we simply can't visualise it happening to us.

So what if we could speak in a language that hundreds and millions of people could understand? Fortnite.

We get a second chance in games to reverse our actions, but not in real life. Food waste isn't just trash talk.

Submitted for: Young Lions 2020 and Crowbar Awards 2019

Year: 2019

My Role: Creative, Copywriter

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